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Reasons to Invest in Delaware

Evaluating states to invest in is not an easy thing.  There are many factors to consider before investing in anything.  This article endorses Delaware for the strength of the local economy and the role of state government in business.

Delaware_State_Seal_4615a6dab40b7-1-1More than half a million business entities have their legal home in Delaware including more than 50% of all U.S. publicly-traded companies and 60% of the Fortune 500. Businesses choose Delaware because the state provide a complete package of incorporation services including modern and flexible corporate laws, our highly-respected Court of Chancery, a business-friendly State Government, and the customer service oriented Staff of the Delaware Division of Corporations.

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Reasons to invest in Texas

 

reasons to invest in texas

Evaluating states to invest in is not an easy thing to do.  There are many factors to consider before investing in anything.  This article endorses Texas because of the strength of the local economy, the role of state government in business and good population demographics.    

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Business Advice from Great Entrepreneurs: Ralph Lauren

ralph lauren poloRalph Lauren, born Ralph Lipshitz, is one of the most famous and successful clothing designers in the world.  Born in NYC, Ralph Lauren started in the fashion world as a sales person for Brooks Brothers.  He eventually launched his own brand of ties which he sold in New York department store Bloomingdale’s.  His high sales numbers at Bloomingdale’s prompted other elite department stores to sell his products. He was encouraged  to design other types of clothing.  The brand eventually launched a flagship store on Fifth Avenue in New York.  The company went public in 1997.  Today Ralph Lauren is personally worth over $7 billion.  The brand now has flagship stores in New York, Paris, Tokyo, Milan, London, Moscow, Greenwich and Chicago.  While there is much to learn from Mr. Lauren as both a designer and a business man, here are three of his most effective tools:

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Use “Conversion Tracking” to Get Better Results

About 50% of all advertising works.

Now you can learn which half !conversion tracking

Advertising is great…if you know which of your ads is working. One difficult thing about advertising is that if you do multiple ads it hard to attribute results to a specific campaign effort.  Conversion tracking helps to take some of the guess work out of what makes a good ad campaign.  With this highly useful tool you can know not only that a potential customer clicked on an ad, but also how long he stayed there, and whether he became more deeply involved. The depth of engagement is a decent predctor of future sales. Knowledge is everything when making marketing choices. Conversion tracking makes it possible to experiment with and track the results of different online advertising  campaigns and website designs.

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Maximize Your Marketing By Using Social Media

social media advertisingNowadays every grandmother knows that just about any company would be well served to use Facebook, Twitter, or Pinterest. Unfortunately it seems like many companies leave their social media accounts as an afterthought to be managed by one of their grandparents.  If managed correctly, a social media campaign can help a business or website generate new traffic, engage existing customers and improve a brand’s name.    Here are some of the useful goals that social media can deliver for your business:

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