The Start Up Blog

Category: Marketing

Ten words that have different meanings in the UK and U.S

Ten words that have different meanings in the UK and U.S

Ten words that have different meanings in the UK and U.S

George Bernard Shaw famously quoted, ‘England and America are two countries separated by the same language’. Although they share the English language, there are various differences in spelling, grammar and meaning between the two countries. Breaching the business gap between the UK and U.S can be beneficial, but knowing the colloquialisms of language on either side of the Atlantic Ocean can be helpful to ensure you don’t make any embarrassing mistakes.

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Use “Conversion Tracking” to Get Better Results

About 50% of all advertising works.

Now you can learn which half !conversion tracking

Advertising is great…if you know which of your ads is working. One difficult thing about advertising is that if you do multiple ads it hard to attribute results to a specific campaign effort.  Conversion tracking helps to take some of the guess work out of what makes a good ad campaign.  With this highly useful tool you can know not only that a potential customer clicked on an ad, but also how long he stayed there, and whether he became more deeply involved. The depth of engagement is a decent predctor of future sales. Knowledge is everything when making marketing choices. Conversion tracking makes it possible to experiment with and track the results of different online advertising  campaigns and website designs.

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Maximize Your Marketing By Using Social Media

social media advertisingNowadays every grandmother knows that just about any company would be well served to use Facebook, Twitter, or Pinterest. Unfortunately it seems like many companies leave their social media accounts as an afterthought to be managed by one of their grandparents.  If managed correctly, a social media campaign can help a business or website generate new traffic, engage existing customers and improve a brand’s name.    Here are some of the useful goals that social media can deliver for your business:

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Boost Your Website’s Popularity With Strategic “Content Generation”

What is “content generation” and what is the purpose of content generation for a site?

boosting popularity with content generationContent generation is the activity that creates text, blogs, images, videos etc. which fill a web site and provide its unique character.  Generated content may range from purely introspective, poetic sharing of life observations to an extremely dedicated selling machine.  Most content falls in the middle offering attractive materials as a support to a commercial purpose. How exactly does it fulfill this objective? There are two primary areas where correct content generation can be the difference between success and failure:

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Copywriting and Content Marketing: How do I use both to improve my business?

So, what’s the difference between Copywriting and Content Marketing?

Even though it may just seem like semantics, Content and Copy are two different beasts.

Whilst the main purpose of Copy is to persuade someone to take a specific action and is built for conversion, Content exists to create trust, familiarity, a voice for your company and potentially a warm feeling for your audience.

The important thing to remember is that a lot of people can write lovely words, but deploying them in a strategic way is a different ball game. In this series of articles, we explore how to make use of both Content and Copywriting to generate new customers, and keep your existing ones for the long haul. 

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