So, what's the difference between Copywriting and Content Marketing? Even though it may just seem like semantics, Content and Copy are two different beasts. Whilst the main purpose of Copy is to persuade someone to take a specific action and is built for conversion; Content exists to create trust, familiarity, a voice ...
January 30, 2014Alex Durham
If we can make it here, can we make it there? As the largest global marketplace, the United States of America naturally draws all aspiring entrepreneurs. Although setting up shop in a foreign environment has its hurdles, the USA embraces investors and innovators from all over the globe. In 2007, two former ...
January 4, 2014Alex Durham
Successful entrepreneurs want to sell to the biggest possible markets and this means operating in the biggest possible economies. The United States is rightly considered a global powerhouse for business, and yet this article looks outside America to the biggest economy on the planet - The European Union - and ...
September 25, 2013Alex Durham
Famed for its entrepreneurial culture, the United States has long been a hot-bed of opportunity for start up businesses. With the right immigration solution - and a generous dose of ambition - anyone can succeed. What is an E-2? The E-2 Investor Visa is a great choice when starting a US business. ...
August 8, 2013Alex Durham
Despite the economic recession, evidence suggests that online businesses can still flourish: Forrester Research forecasts that e-commerce sales in the US will continue a steady climb of 10% annual growth during 2014. It looks to be a perfect time to switch to dot-com (or dot-org, or dot-whatever); however this can be ...
June 27, 2013Alex Durham