Many people stumble when they try to grow their online business. But it doesn’t have to be difficult for you. Whether you are creating a brand new product, seeking funding for your startup, or looking to increase the number of customers for your existing business, these five tips can help you.
- Make Shareable Content
- Ask For Referrals
- Pick One Social Network and Dominate
- Go Premium
- Provide Incredible Customer Service
If you simply write one piece of bland content, then it might get read by a handful of your prospects. They probably won’t share it or be very inspired to take action at all. However, if you focus on creating content that speaks to the core of your target market’s desire, then readers will want to share it with their friends, family, and business associates. This will become a free marketing campaign that increases your exposure by an order of magnitude.
Too many online businesses fail to ask for referrals, even when they have customers who love their brand. Whether you are shy, insecure, or simply “too busy” to ask for referrals, don’t miss out on one of the greatest ways to grow your business. When you get referrals from existing clients, your product or services is already vetted and your conversion rates will increase due to social proof.
Don’t make the mistake of stretching yourself and your online marketing team too thin. In all likelihood, your target prospects are not using every social media site in existence. They probably all hang out on a few important networks. Determine what these social networks are and focus your resources on getting your customers’ attention there.
You shouldn’t only offer one type of product or service at one price. Instead, you can offer a more premium version of your core offer at a higher price. This lets you funnel the best customers into a small group, where you can put your time into delivering on their every need. It’s far more fun and profitable when you’re making more money.
Customer service is the fuel of any successful business. If you want to grow your business, place experts in your customer-facing roles that love to solve problems for people. Not only will your word of mouth improve, but your existing customers will buy even more from you.
Growing your online business doesn’t need to be rocket science. Sometimes, when you are stuck, you just need a little guidance. Put these five tips into action and watch your results improve and your business thrive more than ever.