Setting annual goals is something small business owners do to help set the tone for the future and to build a path to a successful year. One of the goals that every small business owner can use to energize and encourage his or her employees is to find ways to supercharge the business.
Supercharging, if done properly, can excite the employees who in turn excite the customers. Supercharging can be an effective mindset for driving business through to a refreshed work environment, a new look, an energized attitude, and a new sense of pride for the business.
It goes beyond giving employees paid training or bonuses. Supercharging ideas are outside of the normal everyday business practices and routines.
When developing ways to supercharge your small business, it helps to keep in mind authenticity always works best. Be true to who you, the owner, and the business is when implementing supercharge ideas.
Supercharging is finding ways, means, and events that add an extra spark to doing business. It can include out-of-the-ordinary buying incentives, thinking out of the proverbial box, and surprising both your employees and your customers.
Here is a list of 10 ways to supercharge your company, employees, and customers this year. This list is meant to get you thinking of your own special ways to energize, supercharge, and excite your employees to sell and your customers to buy.
- Update the logo and or company colors with minor but exciting changes.
- Hold employee meetings to get their input on how the company can help the community by volunteering, fundraising, and supporting one or more charitable organizations. Then follow through by organizing and implementing the volunteering, fundraising, etc.
- Develop fun and wacky customer discount purchasing incentives. Instead of asking the customer to bring in a coupon or mention an ad, ask them to bring in a donation of a new kite for a child or a dog toy for those canines waiting for a good home. Then your company can donate those items to local charities.
- Join a local Chamber of Commerce and host a networking event and ask the participants to wear a t-shirt or jersey of their favorite sports team.
- Take the company on the road to a business-related conference. Offer the standard free giveaways along with a coffee tasting table or fresh fruit cups.
- Offer employees a day every now and then when they can bring in their pet, their child or wear jeans and a t-shirt for the day.
- Pick one day a month or every quarter to offer employees and customers free donuts, free cookies, a free slice of pizza, a cup of coffee, tea, or lemonade. Or, offer the employees and the customers free products from your product line. For example, if your company sells clothing, offer a free pair of socks, a scarf, or tie. The idea is to make it a fun day of giveaways.
- Host a food truck in the parking lot. Food trucks offer some great food and most are healthy food options.
- Host a social media campaign and get your employees involved. For example, ask employees to make a video of themselves talking to one of their favorite customers and post it online.
- Just like location, location, location is the first rule of real estate, the first rule of supercharging is to be authentic, authentic, authentic. Mean what you do and do what you promise.
Supercharging a small business can be done in many ways, some big and some small. Regardless of what a company owner does, supercharging can result in happy employees and happy customers.