Blogging can help almost any business gain exposure without spending a lot of money on marketing. Here are some of the benefits that come from blogging:
Increase the credibility of a business
Business that blog about their products give customers a sense of knowledge about the products for sale on their website. For example, a website the sells cameras would be well advised to write blogs explaining how to use the cameras they sell along with guides helping people decide which cameras are best suit for them. Nobody wants to do business with a company that does not know anything about the products it is selling.
Writing blogs also increases the credibility of a website by making it appear that the owners are really invested in the business. Websites that simply list the products they sell are less reputable than businesses that have clearly spent time and money in creating an informational user experience on the site.
Drive traffic to website
Businesses that blog about the products they sell help boost traffic to their websites. If a company sells gourmet ham products then it would be smart for them to write blogs about all the different types of ham they sell.
By writing blogs about Serrano ham as well as Prosciutto di Parma the company will appear in more search engine results for products they sell. The process of attempting to appear in and rank higher in search results is known as search engine optimization (SEO). Strategic blogging will help boost the SEO of any website. Many websites hire outside SEO. firms to maximize these results.
Become known as an expert
Writing blogs about things related to a website can help one become known as an expert in the field. This can be useful by providing good free public relations for a company.
Once a blogger becomes well known they can interview other experts in their industry. This helps to boost the reputation of a website. Other famous experts will often promote these blogs with their own following.
Bloggers who become experts in a specific field will often be interviewed by blogs that would like to do a one time piece about an industry. Blogging can often be a case of “one hand washing the other.” In the process of back and forth among bloggers, websites are often exposed to new and unpredictable audiences and markets.
Writing blogs can a help a build backlinks. Any website or blog that links to another blog helps drive traffic to a website. Backlinks from well regarded website help improve the SEO status of the overall website.
The bottom line is that blogging, an activity most people enjoy, can bring tremendous benefits to your business for very little effort and expense on your part.