A logo is a vital component of your company’s visual identity, so it is important to carefully design the most appropriate one for your business. Here are six things to keep in mind when designing your small business logo.
Get the right size
Ensure your small business logo is appropriate for use on a variety of materials. Since you will be using it online, on business cards and in many other situations, create a scalable logo that can be adapted for any purpose without distortion. Your logo must keep its appeal whether it is printed on something as small as a pen or as big as a billboard.
Get the right color and fonts
To be effective, your logo must remain legible even when printed with small fonts. Some typefaces and colors have impact on a computer screen but appear dull or blurred in printed media. Before finalizing your logo, experiment and choose fonts and colors that are easy to read regardless of medium. You want a logo that retains its sharpness no matter what.
Beware of copyright
Some businesses use images they find online to make their logos. Read the terms and conditions of any images you find online to avoid copyright infringement. There are many websites offering royalty-free graphics for use without any issues. The downside is you risk getting the same images that other businesses have used in their logos. Try to be unique with your design.
Match your marketing strategies
Ensure your logo relates to the overall marketing strategy of your company. It must be easy to recognize and visually depict what your brand represents. For instance, if you provide a delivery service, choose a simple graphic that projects a sense of speed and security. Your customers should immediately make the connection between your logo and your product or service.
Ask for feedback
Get feedback from qualified experts before rushing to press with your new design. An informed opinion can help you avoid mistakes that could be expensive to correct later.
Choose an appropriate tagline
Some businesses use a tagline to convey a quick message about their products and brand. A tagline should be between two and seven words long, and should be simple and catchy enough to stay in your customer’s mind. Make sure your tagline is consistent with your overall marketing strategy to derive maximum benefit.
A logo is a critical component of any business. It is one of the most distinctive and memorable features of your company and should stand out in the mind of your customers. Ensure that you create your small business logo taking into account the six tips above, and producing a graphic that sets you apart from your competitors.