Whether you’re a solo-entrepreneur or a co-founder of a venture, to get press for your startup can be a tough slog. Not only do you need to find journalists appropriate to your market sector, you then need to try to convince them to write about your company. Rather than waste your time by sending random tips to TechCrunch in the hopes they’ll cover you, you are much better off focusing your efforts on making your startup press-worthy. If a reporter has to dig for product images or hunt down relevant data on company founders, the coverage of your startup can be tainted by their frustration.
To make a journalist’s job as easy as possible, there are a number of tools you can use to make connections and coverage a seamless venture. From directing your PR outreach to the appropriate email address to offering a download-ready press kit on your site, each step you take to reduce a writer’s workload is a point in your startup’s favor. Review the following roundup of press tools for entrepreneurs to see which ones will help land your startup on the featured list at major publications:
Hey.Press offers a handy tool for entrepreneurs on the hunt for press coverage. Use their simple search bar to find journalists relevant to your startup’s sector. Whether you’re building a Bitcoin startup or a SaaS venture, Hey.Press can help connect you with writers appropriate to your market.
Pressfarm is another handy tool for finding the appropriate writer to cover your startup. Whether you want your company profiled in VentureBeat, PandoDaily, or Business Insider, Pressfarm can provide with contact details for journalists who cover your sector. Discover everything from their Twitter handle to their email address and online portfolio.
If your startup is developing a mobile app version of your company’s product, Press Kit Generator is a must-discover tool. Type in your iTunes or Google Play URL and receive a press kit featuring everything from your app’s icons to relevant screenshots appropriate for embedding within an article. If you want media coverage for your startup, using Press Kit Generator is a must.
PressFriendly helps entrepreneurs perfect their startup pitch so they can improve their odds of receiving favorable online coverage. Learn how to use storytelling to showcase your startup, create a customized press outreach list, and track your coverage results with PressFriendly’s helpful analytics.
Promotehour is a must-use resource for entrepreneurs. Discover online communities relevant to your company. Introduce your startup to multiple communities including Hacker News, Reddit, and ErliBird. With data on everything from online reach to audience type, Promotehour will leave you wishing you had discovered it sooner.
With a growing number of helpful press outreach tools available, it is now easier than ever to find coverage for your company. By integrating a variety of resources into your public relations efforts, you increase your chances of building a favorable online reputation. How many of the above-listed press tools for startups will you be trying?