Many business owners understand the importance of having an online presence. However, in order to make cost savings, most of them don’t rely on the help of professionals in creating and maintaining their business website.
Here are some of the common mistakes to avoid when building a business website:
Poor Navigation which Damages User Experience
When people access your website they expect it to load quickly and accurately in any browser or mobile device. Users experiencing broken links or a heavy navigation throughout your website, are more likely not to return and even incline to believe your business is not active anymore. Furthermore, people want to know how to contact you and where your business is located, but most business owners fail to properly display their contact information.
Complicated Web Design
Most entrepreneurs desire to offer their users a distinctive experience. Therefore, they overload their pages with complicated design elements and templates, with an abundance of images, videos and text blocks. Avoid cluttered pages because rather than wasting time scrolling through sidebars, photos and long blocks of text, users prefer a simple organized and clean design with right to the point messages.
Endless Lines of Text
The “less is more” statement doesn’t only apply in the fashion industry, but also in what regards content. Most start-up websites are cluttered with long blocks of text which make it difficult for their visitors to find the relevant information they’re looking for. Users are impatient and seek for content that loads fast, especially on mobile devices.
Lack of Fresh and Original Content
Looking credible is very important for a startup and not being able to create your own messages, strategies and promotions tells people there is nothing special about your business. Most entrepreneurs tend to copy content from their competition. This gives them a bad image, and fails to establish credibility among their customers.
Avoid out-of-date information and jargon. A website that constantly produces fresh and relevant content keeps users coming back. Blog posts updated with your company’s news, relevant advice and business trends ensure there is always new and relevant information that visitors can return to.
Lack of Clear Calls-to-Action
Calls-to-action turn visitors to your website into potential customers. Most entrepreneurs don’t have a clear image of whether they want their visitors to buy a product, contact them or subscribe to the newsletter. Therefore, they use unclear misplaced calls-to-action and do not achieve their business objectives.
By not creating visible and obvious links or buttons on their site, not using larger fonts, a contrasting color and obvious positioning, entrepreneurs fail to lead users to follow a desired action.
Avoiding to Hiring a Professional
According to NSBA’s 2013 Small Business Technology Survey only 30% of small business owners hire an outside specialized company to create and maintain their website. New business owners usually prefer hiring friends or doing everything by themselves in order to save money. It all results in a poorly made website that turns off customers, because an unprofessional website is an indicator of an unreliable business.