Part of your job as an entrepreneur is to do everything in your power to ensure potential customers discover your company. You can have the best product on the planet, but if your target users don’t know you exist, your efforts are all for naught. Social networking is absolutely essential for growth, regardless of whether you plan to seek investor funding or bootstrap your venture towards profitability.
While basic social media tools like Twitter, Facebook, and Pinterest are well-known, there are an ever-increasing number of social resources available that savvy entrepreneurs can use to their benefit. If you want to stand out in a sea of startups and take advantage of the latest social media tools, following are a few you might want to investigate for your brand growth initiatives.
Currently in the invite only stage, CliClap lets you add a custom widget to each link you share on social media. Personalize the message your followers see, customize a call-to-action button on your widget, and share your custom CliClap widget on multiple social networks including Twitter, Facebook, and LinkedIn.
If you hope to grow your startup’s reputation on social media, Tagboard is a must-discover tool. Uncover hashtags relevant to your market sector, connect with potential customers, and find trending content you can share with your content marketing and social media followers. Instead of sharing the same links others in your niche are sharing, Tagboard helps you find sharable content on a variety of platforms including Vine, Flickr, Google+, and Instagram.
If visual marketing is part of your social media outreach strategy, consider adding KitCut to your list of must-use tools. Available for iOS users, KitCut lets you create visual mash-ups to share on social networks. Add human faces to animals, celebrity heads to product shots, or make a meme out of your CEO’s Twitter avatar. Use caution when discovering KitCut; you might find yourself spending way too much time creating funny images for your followers.
These are just some of the intriguing new tools available to brand builders. Whether you’re launching your own startup company or building a small business in your home town, standing out in a crowded marketplace is crucial. Becoming an early adopter of social media tools can set you apart from others in your sector and help you form a favorable impression in the minds of potential customers. Will you be trying any of the above-listed tools for your entrepreneurial endeavor?