If you are planning to start a business in 2015 then you must be aware of the major marketing trends and be ahead of your competitors. In terms of marketing, this year comes with a lot of opportunities for startups. People and businesses are more than ever willing to spend money, so following these trends will help you drive your sales more efficiently.
- Companies will be even more customer focused
In 2015, startups will be even more focused on their customers by implementing customer development. Entrepreneurs will ask for their clients’ feedback before launching a new business or when developing new features, in order to give them something they actually need in a more effective manner.
- A more improved customer experience will be implemented
Time is critical, and no one wants to waste it with poor customer experiences. If you start a business that helps people do everything fast and with as fewer steps as possible, then you will be on top of marketing. A lighter web site, a click-to-call button and professional customer service by e-mail, phone or online assistance will surely be more attractive and efficient for a lot of people.
- Everyone will read promoted content
Many corporations use Content Marketing as a marketing technique to engage with their customers. However, few understand that just adding content is not enough. Content distribution is one of the major trends in 2015. Promoting your posts on social media drives more traffic to your business and more people to read your content.
- Customers want a customized touch
It doesn’t matter the type of business you start, but it matters If you provide customized services, products, and experiences. More and more people want goods and services tailored to their needs. For this reason, getting to know your customers individually and adding a personal touch will give you a significant advantage to stand out in 2015.
- The business world is going online
A lot of entrepreneurs start a virtual business to expand on the online market and attract customers all over the world. Chances to sell successfully in the online world, are high. Many young startups focus their activity on e-commerce and reinvent their marketing strategies in compliance to the online trends.
- Virtual reality gains terrain
The smartphone boom and the fast technological improvements have allowed virtual reality to go mainstream. People are still excited about the Oculus, while the big companies (Microsoft, Apple Facebook) announced to explore virtual reality even more in 2015.
- Online marketplaces evolve
E-commerce and marketplace trends will include startups that provide niche services similar to eBay or Craigslist. Ridesharing, sublets, mobile-first marketplaces, Instacart or Glamsquad will be the next big thing in 2015.
- Bitcoin as a payment method
The Bitcoin price has been dropping. However, Bitcoin is still something new and is increasing in 2015. Also, new payment applications developed for Bitcoin are expected this year.
- New types of advertising for online videos
2015 trends predict a rise of online videos especially a rise of YouTube. Marketers say that companies not only will use online videos for their purposes, but also that new forms of advertising will emerge. Similar changes are expected for online video games as well.
- Paid Social Media becomes a must
Social media are becoming essential in building customized relationships with your customers. As a marketing tool, social is frequently used to attract traffic. For this reason, it is expected for social media to rise even more. Startups not only will use social media to educate their customers, but also will go for paid advertising on social platforms in order to convert more successfully and attract a wider audience.