What is “content generation” and what is the purpose of content generation for a site?
Content generation is the activity that creates text, blogs, images, videos etc. which fill a web site and provide its unique character. Generated content may range from purely introspective, poetic sharing of life observations to an extremely dedicated selling machine. Most content falls in the middle offering attractive materials as a support to a commercial purpose. How exactly does it fulfill this objective? There are two primary areas where correct content generation can be the difference between success and failure:
Meet SEO Goals
Content generation can help a business with SEO goals. Search engines like Google and Bing judge the quality of a website by the number of pages a website maintains and the quality of those pages. Company websites that offer a lot of information tend to have higher search rankings because they are seen as relevant to specific internet search term/query. If a website that sells fly fishing equipment creates multiple “how to” articles explaining how to use the companies products and details about the best places to visit for fly fishing then search engines will think that the company’s site is more relevant to the search query “fly fishing equipment.”
Build Credibility of Site
Creating content also makes a company more credible in the eyes of the consumer. Nobody is impressed by a website that only has a few pages on it. For example, a website that sells antiques and offers information about the various historical periods will instantly be credible to a consumer. Blog posts and videos give a company an appearance of professionalism and standing within the community. Content that is consistent with your product will enhance the customer’s view of you as an outstanding, and trusted, authority in the field. And in the not-always-trusted world of e-commerce, a good reputation can be one of your most valuable assets.
Many people do not realize they want to purchase a product or service until they are exposed to it. Even consumers who are familiar with a product are not necessarily negatively disposed toward it; the reason they haven’t purchased it before is that they have never considered how it could improve their lives. Producing powerful content on your site makes it possible to show potential customers about all the possible ways the product can enhance their lives. This content can create a “perceived need” and improve your sales.