As a global economic leader, America shines when it comes to supporting startups in all industries. You can still register your business in the United States even if you’re from another country, and in fact, there are some pretty great reasons to do so.
Information is at your fingertips.
Businesses leaders have figured out that significant clues about consumer trends and preferences sit hidden within the massive amount of information–that is, Big Data–available. In this context, the resources available to get you the facts you need to thrive are abundant. Dozens of analytics tools are for sale, for example, industry associations exist and professional organizations are constantly publishing studies, statistics and market research.
You can be flexible.
Regulations and culture within the United States support much greater flexibility in business decision making. You have the ability to modify areas such as development methods, workforce or offerings as needed. When you can adapt like this, you can respond to the market better and stay more efficient.
Technology gets things done.
Not only does America throw everything it has at the development of powerful, user-friendly computers, mobile devices and software, but it also uses a cross-disciplinary approach.
For instance, materials developed for the space program are finding their way into apparel. You can work efficiently from anywhere using these technologies, and you have more choices when it comes to how to develop products or solve production issues.
Knowledgeable, experienced professionals are available to teach you.
Many of today’s American business leaders have been in their fields for years. They’re regularly mentoring, giving conferences, publishing articles and reaching out to the next generation of innovators, and many of them are just as willing to offer financial support to potentially profitable startups as they are advice.
Target markets are plentiful.
Young, old, married, single, bilingual, employed, student, urban dweller–whatever your product or service is, there are people in the country who likely will respond to it and buy. The vast geography of America plays its part here, offering the opportunity to broaden or get very specific about you do.
For example, if you’re a clothing company, you simultaneously could sell light sweaters in southern states and extreme-weather parkas in northern ones. Alternately, you could pinpoint the exact style of parka people want only in New York City. Regulations are also varied, so if your company can’t set up shop in one location, you likely still can operate somewhere else.
Consumers like to buy American.
Americans often like the idea that they can express their patriotism by buying from a startup based within the states, and those from other countries often buy because they associate American companies with better quality or more socially desirable products. Marketing can be very easy for a startup in the United States for this reason, especially because America tends to use the entire range of channels (e.g., billboards, TV, social media) available.
Even though having your startup in your own country can have its advantages, there are significant reasons to look at establishing yourself in the United States, too. Reviewing your business vision can help you make the final call about where to it should be. If you are interested in moving your Startup to the US please feel free to contact us for a free consultation.