These days, Amazon has become a vital marketing tool for small-scale and wholesale retailers alike. Whether you are selling a few DVDs or trying to shift thousands of TVs, perfecting your Amazon marketing strategy has become absolutely vital.
If you are struggling to sell your items on Amazon, the chances are that a few small changes will make a major difference. Here are some useful tips that will ensure that your profile is more visible and that visitors are much more likely to fill their shopping basket when they check out your store.
Maximize Your Product Reviews
Many customers on Amazon make their purchasing decisions solely on the basis of customer reviews. If you are having difficulties selling a product line, seeking out positive feedback is crucial.
Some basic actions can make a big difference. When you sell items, make sure that you include a message requesting customer feedback. Specialized web sites are available that can automate this function, so it doesn’t need to absorb too much of your time.
Many sellers also maintain a blog or newsletter for their customers (and you should too!). Every now and then, make a call for customer feedback. Try not to make it too obvious, and phrase it in terms of improving your service. If customers are engaged with your products, they will be happy to leave some reviews.
Not all user feedback is equal. You might want to reach out to Amazon’s “top reviewers” in order to reach more people. Many reviewers will include contact details on their personal profiles. If you make an honest appeal they should be happy to leave a review, but offering a discount or free item could make them even more enthusiastic.
Boost Your Visibility By Getting Your Product Title Right
One thing to focus on when building pages for each item is getting the product title right. Generally, you need to be precise, as on Amazon, every word in the description is searchable in its own right. Don’t be general. If you are selling toasters, don’t just list your item as “large electric toaster”.
Try to make the product name as informative as you can. Include words that describe the materials used, the purpose of the item and its size or weight (if applicable). However, remember to stick to the product. Anything superfluous like information about your business, won’t help at all.
Describe Your Product Like A Pro
Now, write a simple but informative product description. Make sure that the writing is attractive, to the point but comprehensive enough to get all of the key information across.
One good idea is to write about the benefits customers will enjoy if they buy your product. Purchasers want to know that they will gain something from their purchase, and may be unsure about whether your product is for them. A positive product description also complements great images, so make sure that the words describe the images accurately (and vice versa).
Keywords matter as well, but don’t go over the top. If you have isolated an SEO friendly keyword relating to your product, use it a few times in the text, but maintain the fluency of the description. Once every 150 words is a good usage rate.
Remember to vary your terms as well. For example, when you are selling “carbon fiber tennis rackets”, terms like “tennis rackets made from carbon fiber” or “advanced carbon fiber rackets” could be a useful variation.
Take Killer Images To Round Off Your Profile
In the world of retail, images can speak a thousand words – and this is particularly vital when selling on Amazon.
Any images that you use need to show the product off at its best. Make sure that there are no flaws or damage. Use a high quality digital camera with a good resolution (many customers will instinctively zoom in to get a better look). It’s also a good idea to take your photos under a bright light on a pure white background. This helps buyers to focus on the product and provides excellent definition.
Amazon allows you to upload more than one image, so feel free to include multiple perspectives. Customers love to feel that they are getting as much information as possible, and having a few images helps them to know that they are making the right purchase.
Make The Buy Box Your Friend
The “buy box” is a key element of every Amazon item page. This is the part of the listing that displays a few popular sellers, and is found to the right of every product page. If your listing appears here, then you are on the right track. If not, then something needs to be done.
If you want to maintain a prominent place in the buy box, several factors need to be considered. Lower prices are one element – and this includes the list price plus shipping. Amazon also considers shipping feedback, as well as how frequently products are registered as ‘in stock’ – so keep your customer services slick.
Sellers that use the Fulfilled by Amazon service also tend to be listed higher in the rankings, so participating will help to boost your sales as well.
Retailers can use Amazon to vastly increase their sales. However, as with any retail platform, it has to be done properly. By following these tips and using a little retail cunning, any seller can inflate their Amazon sales and reach more potential customers.