Amazon.com, the leader of online retailing, has evolved into a platform that offers tools and technologies which can benefit start-ups. Most e-commerce entrepreneurs don’t know about or don’t take advantage of these tools in order to improve their Amazon selling experience. Here are a few tools that can help build your e-commerce business.
The “Sell on Amazon” Program
The “Sell on Amazon” program helps sole proprietors and professional merchants to sell their items directly on Amazon.com. In exchange for a $39.99 fee, big online retailers are allowed access to additional administrative and selling tools. “Sell on Amazon” not only helps your business gain exposure and benefit from Amazon’s extensive database, but also offers fulfillment services for your items.
Amazon PPC advertising
There are two ways to advertise your products on Amazon.com: through product ads and display ads. Both are pay-per-click models and imply small pay-peer-click fees and a higher conversion rate. The conversion rates are high due to a more efficient targeting based on the shopping behavior of Amazon buyers. The limitations for this tool are the requirement of a minimum PPC management ability and, also the results’ dependability on the category of your products.
Checkout by Amazon
In the e-commerce industry, many consumers trust companies that use reliable payment sources. “Checkout by Amazon” is a payment option for your customers, similar to PayPal or Google Checkout. This type of payment can be easily integrated on any website platform.
Additionally, you can opt for PayPhrase, a related Amazon technology that allows customers to complete the order by entering a short phrase. However, this payment method could be confusing for uninitiated Amazon shoppers.
Fulfillment by Amazon
One of the most sophisticated systems in the world for fulfilling orders is developed by Amazon.com. The “Fulfillment by Amazon” technology allows you to send mass amounts of products to Amazon’s fulfillment centers. The greatest advantage is that you can benefit from Amazon’s shipping and delivery options while gaining more time to focus on your marketing objectives.
Being a leader in the e-commerce industry, Amazon.com is a direct competitor to any online retailer. However, its massive traffic driven through Amazon’s tools and technologies allow online merchants to grow profitable businesses. Don’t waste any chance to build your Amazon start-up, take advantage of its services or feel free to contact us for more information on what it takes to establish a successful start-up.