What started as an online book shop became one of the world’s largest online retailers, turning billions of dollars annually. Although, criticized for its poor website design, Amazon.com allows easy access in finding anything one’s heart desires and provides unique experiences for its users. Amazon it’s convenient, it’s easy and it’s the first answer to come in anyone’s mind when asked for an online retailer. Here are the main aspects that make Amazon a successful business.
A constant innovator
Amazon is constantly innovating and finding new ways to deliver products and improve its customer’s experience. Examples are numerous. By experimenting with grocery delivery, anticipatory shipping and even drone delivery, the company aims to increase customer satisfaction and also, gains a huge competitive advantage.
A customer centered company
Amazon distinguishes itself from the competition by focusing on providing continuous customer satisfaction. In order to achieve this goal, the company relates on a proactive staff which is driven to permanently improve services, add benefits and features, lower prices and increase value, even before these are needed.
This type of approach is meant to earn customers’ trust and improve their shopping experience even when regarding areas the company is already a leader in. Amazon claims its staff’s proactivity is solely based on customer focus rather than competition pressures.
Proactive team members
In business, speed matters. Therefore, the company is organized in small teams, well organized and always prepared to execute things independently, without any additional resources to be needed from other teams. The group goals are clearly communicated and made visible to all, in order for team members to execute real time actions.
Ambitious in being the world’s most customer-centric company, Amazon.com, permanently optimizes every aspect of its business. From optimizing operations to marketing and finances, the company uses optimization not as a tactic or as a project, but as a strategic competitive advantage.
While today’s most online companies average between 2-3 tests a month, back in 2004 Amazon was running more than 200 marketing optimization tests at any given time. Therefore, in its first five years of online existence Amazon.com has had one of the fastest growths in internet history.
Unmatched variety of items
Amazon.com owns an unmatched array of products. A single store provides any item and the ability to deliver it the next day and this makes Amazon the default place to start online shopping.
Efficient costs provide conveniences
The company has a cost structure that doesn’t require spending thousands of dollars on expensive strategically placed storefronts or on renovating, staffing and operating them. Compared to brick-and-mortar retailers, Amazon can offer the same products at equal or lower prices and still provide the convenience of fast delivery.
Amazon.com did not start by owning more knowledge than any other online competitor. The will to think ahead, to innovate and to learn how to best do business on the Web made it the world’s biggest online retailer. Consumer-centered, the company permanently seeks to increase customer satisfaction by optimizing each part of its business, and ends each year selling a variety of items worth billions of dollars.