Are you a startup founder hoping to be discovered by legions of loyal fans? Are you building a product or service you’re sure the market needs, and want to do everything in your power to ensure potential customers find you? While building a strong presence on platforms like Twitter and Facebook is essential, they’re not necessarily your best options if you want to improve your company’s chances of discovery.
Savvy entrepreneurs know their best-brand building opportunities involve getting their company in front of target users. Social media is an excellent tool for companies who wish to connect with their already-engaged users, but it isn’t the best tool for brands who wish to position their business in front of new customers. If you’re an entrepreneur hungry for opportunities to connect with new users, following are five tips on how you can improve your chances of being discovered:
Go Pitch lets you upload a 35-second audio pitch about your company. The short pitch length ensures you leave out fluff and buzzwords, and instead focus only on your business’ most vital components. Share the link to your audio pitch on social media and include it in your email footers too.
Open for Beta lets consumers discover new startups in a variety of ways. Customers can search for startup companies by market category, by date added, or by popularity. Whether your company is in the ecommerce, enterprise, or SaaS space, you’ll want to make sure you’re listed on Open for Beta to improve your chances of being discovered by potential users.
StartHQ offers a powerful platform for consumers on the hunt for helpful tools. Categories include marketing, analytics, productivity, and publishing tools. Whether your startup offers infrastructure, development, or creative resources, adding your company to StartHQ will put your brand in front of customers looking for specific tools. You can’t get much more targeted than that, right?
StartupLi.st is a must-use resource for savvy entrepreneurs. Get your company in front of tech-savvy users on the hunt for the latest up-and-coming startups. Include a screenshot, your URL, your social media links, your tagline, and a brief bio. The more specific your information is to your target customer, the better your chances are of connecting with your ideal customers.
Founderfox offers an iOS app that helps entrepreneurs pitch their company to a global audience. Startup founders can record a two-minute video highlighting their business’ sweet spots in the hopes of connecting with potential users in need of their offerings. Customers can connect with startups via the Founderfox app and can track intriguing companies they discover.
Connecting with targeted users is essential if you want to reduce your churn rate. You can focus on iterating your product for your target customers instead of continually attempting to lure new drive-by consumers. Will you be using any of the above-listed social outreach tools to connect your startup with savvy end users?