People often view television programs and blockbuster movies with an air of suspicion. The scripts contain a good deal of flair and drama to entice viewers. As a result, the realism of most shows is lost on most people. However, despite the desire to add drama to television programs, that doesn’t mean there aren’t lessons to be learned from some of today’s most popular series. “House of Cards” is the blockbuster Netflix series that focuses on pragmatism, manipulation, and power in the Washington DC political structure. Is there advice that startups can glean from “House of Cards?”
Be What Your Clients Need and Want
It is folly to assume that you know what your clients and consumers want and need. Take the time to research your target market, and offer your potential consumers with a brand, company structure, and products/services that fit the needs and wants of your consumers. Don’t settle for anything less.
Don’t Underestimated Face-to-Face Meetings
In the modern world, it is easy to get wrapped up in digital communications. It is easy to shoot out an email, send text messages, or collaborate via software programs such as Office 365. However, there is always value gained from face-to-face meetings. When you sit down face to face with your clients, vendors, and potential clients, you can read their body language easier. They can also read your body language easier and more accurately judge the value of your brand. A sit-down meeting could mean the difference between landing a big deal with a client, and missing out because of miscommunication via digital messaging.
Turn the Tables
If you don’t like the manner in which the table has been set, don’t sit there and accept it. Instead, turn the table over and start fresh with a setup you can work with. There will be factors outside of your control when you launch a startup, such as the consumer niche you’ll be able to target, but that doesn’t mean there are no factors under your control. How you market your product, how it is produced, and the type of funding you use to support your company are all within your control. Don’t accept obstacles. Challenge those obstacles and constantly seek solutions.
Find Your Calm, and Keep Fighting
Similar to the previous point, you should never give up fighting for your startup. The product or service you want to offer consumers is something you are passionate about. Rather than give up on your passion, weather the storm of criticism or naysayers, remain calm, and then fight on for the future of your business.
Realize it’s not all a “NOW”
It is far too easy to get caught up in the here and now when launching a startup. You focus on securing capital, marketing and advertising your brand, and running the day-to-day operations of the business. However, the success of your startup depends on a reliable long-term strategy. Not everything that matters is a “NOW,” that exists in front of your eyes at this very moment. It takes patience, dedication, and vision to succeed.
“House of Cards” may be a political thriller, but that doesn’t mean it lacks nuggets of truth that entrepreneurs should look out for. The points covered above are common themes in the series, but also apply to your startup.
*photo source: Netflix