Dirk has been selling music software plug-ins under his German company Brainworx (Visit the Brainworx press release about Plugin Alliance here) for many years as well as producing and selling plugins for various other vendors through their respective websites.
Dirk formed Plugin Alliance to help facilitate international sales of all of these plug-ins from one place.
Before entering the music business and becoming an entrepreneur, Dirk studied law and general business.
The Plugin Alliance team is a group of programmers dedicated to making high quality sound hardware available electronically to everyone from large recording companies to individual musicians. Plugin Alliance offers plug-ins mimicking the look and functionality of high priced hardware. Every programmer in the Plugin Alliance team is also a musician.
Recording studio equipment can cost thousands of dollars for each piece of hardware. Dirk and his team have managed to create plug-ins priced between $100 and $300 each with identical functionality to the hardware. These plug-ins are available as add-ons to popular music software such as ProTools, GarageBand, Logic, Cubase, WaveLab, etc.
Entrepreneur Story: Dirk Ulrich
Dirk initially noticed the lack of plug-ins of this kind when producing an album in Russia, and he subsequently brought a team together to create them.
Now, years later, Dirk and his team have managed to create many of the most highly regarded music plug-ins in the industry, turning his passion for music into a thriving and international business.
Dirk’s story demonstrates perfectly the qualities needed to become a successful entrepreneur. His passion for music led him to find a product that could truly benefit the industry, and his determination allowed him to assemble the team that could produce it. Combining this with his personal background in law and general business, Dirk was able to turn the creation and sale of plug-ins into a successful business, now operating internationally under the name Plugin Alliance.
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Websites mentioned in this post:
Plugin Alliance: www.plugin-alliance.com