Steve Jobs (1955-2011) was co-founder, chairman and CEO of Apple Inc. He is responsible for the creation of the iMac, iTunes, iPod, iPad and iPhone. He is considered to be one of the most influential figures in the history of personal electronics.
Just ask; people want to help
People who are successful are not afraid to ask for help. Jobs believed that most people have a generous spirit; if two have a common passion they will try to help each other.
Steve Jobs got a job working at Hewlett-Packard when he was in eighth grade. Jobs called Bill Hewlett (co founder of Hewlett-Packard) at his house and asked if he had any spare parts to available to a make frequency counter. Hewlett was happy that to see that a twelve year old had interest in what he did for a living. Jobs worked in frequency counter manufacturing plant before he was in high school. Jobs believed that asking for help was the difference between people who succeeded and people who had unrealized dreams.
Experts are clueless
Steve Jobs believed that “experts” perpetuate the status quo. An expert will tell the CEO of a company what people expect a company in his industry to do. Meeting expectations, by definition, cannot be revolutionary because it falls within the purview accepted thought. Revolutionary products challenge what people think is possible.
Customers do know how to improve an existing product because they are not experts about a product they use casually in their day-to-day lives. It is the job of the person who creates a product to make sure they can anticipate the desires of customers before the customers know what they want. Apple does not use focus groups because it believes that these groups will inevitably ask for cheaper and faster versions of existing products. Jobs believed that customers could help existing products evolve. However, revolutionary products should be left to entrepreneurs and engineers.
Try hire people better than you; avoid the explosion of the bozos
Steve Jobs wanted to hire people who were better than him. He wanted his director of engineering to have better technical knowledge than him. He wanted his marketing director to have more creative ideas than him. Jobs believed that hiring the best people avoided the “explosion of the bozos.”
Jobs believed that “A” calibre employees hired other “A” employees but that “B” employees hired “C” employees. “A” employees are not afraid to hire other “A” employees because they are not intimidated by talented people working around them. However, “B” employees hire “C” employees because they do not want to hire “A” employees who can make the “B” employee look bad. “C” employees will inturn “D” employees for the same reason a “B” employee hires a “C” employees. Jobs called this phenomenon the explosion of the bozo. He believed this allowed many companies to become bloated and no longer innovative.
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