photography source JD Lasica
Tinder, the free mobile dating app, has taken romance to a whole new level. Founded in 2012, the app was initially used to find potential matches based on their proximity, for casual sex. Now, after two years of constant growth, Tinder is more relationship-centered, offering its users the opportunity to meet new people for dating, friendship or networking.
Tinder users swipe through 1.2 billion profiles daily and making over 15 million matches each day. The company is predicted to earn $75 millions in 2015 due to the launching of a new premium paying service. Here are a few tips from Tinder CEO and cofounder, Sean Rad, which future entrepreneurs should take into consideration when managing a startup.
Your business must find and solve a general problem
When starting a new business, owners don’t usually understand what needs their business solves for consumers. Therefore, they are not able to find the right solution and to gain immediate success.
“It all starts with understanding the problem you’re solving. Once you find out the problem, you’re able to recruit great minds who can communicate that.” Sean Rad says. Tinder was meant to solve the problem of how to get to meet the people you would want to know, by eliminating the fear of rejection which prevents you from going up to a person.
Clear cut-roles are essential from the very beginning
When starting a company, normally the number of employees is low, therefore, everybody becomes a great big family with a common vision. The organizational culture is a very important aspect of a company and is even more enhanced in the early stages of a business.
However, every startup must have a very well defined division of labor with clear expectations. “Creating more clear boundaries in the company creates a clear purpose for everyone”, Sean Rad claims.
Follow market trends and use them in your advantage
Taking advantage of the market trends and opportunities before your competitors do, translates into a successful startup. “There’s a desire to better understand your environment and your opportunities”, Tinder cofounder says.
The key in building a successful business is to offer your consumers the opportunity to interact with you or between themselves. Today’s trend is to make people become more social, especially online. The online presence of a company is fully necessary. Whether it is a Facebook company page, whether you’re tweeting content about your business, you must offer consumers the possibility of interacting with your business.
In its two years of existence, Tinder has constantly grown following the above mentioned tips and turning into one of the best startups. When starting a new business, especially one that is abroad, future entrepreneurs must take on any possible advice.
For more tips on how to build and manage a successful startup feel free to read our other blog posts and if you are ready to incorporate in the US, Inc. Plan will provide you with full assistance for each incorporating step.
