As a new business start-up, one of the most important first, free steps, is to register your company with Google Maps. Google Maps is a Google service offering powerful, user-friendly mapping technology and local business information — including business locations, contact information, and driving directions.
Once you have logged in, and entered you basic business information, like hours, phone, address, etc., you can expand you listing by adding photos, your logo, a short video, and a special discount offer. Be careful in selecting photos and video that they portray your company in a professional, positive light.
If you have already some positive referrals from clients, encourage them to visit your listing in Google Maps and add a positive review.
Google offers helpful Forums where users share experiences with their products if you run into any problems or wish more information on how to make your Google maps listing more effective.