Nowadays every grandmother knows that just about any company would be well served to use Facebook, Twitter, or Pinterest. Unfortunately it seems like many companies leave their social media accounts as an afterthought to be managed by one of their grandparents. If managed correctly, a social media campaign can help a business or website generate new traffic, engage existing customers and improve a brand’s name. Here are some of the useful goals that social media can deliver for your business:
Give news updates
Did your company start selling a new product or service? Do you know how to get the word out to existing customers about your new offering? One of the best ways to update customers is by using social media. With social media it is possible to promote upcoming new products, sales, and other relevant news
Find new customers
Social media can also help you target new potential customers by showing ads to people who might be interested in your product. Facebook and Twitter work hard to create advertising systems that let business focus on people with interests relevant to what that firm sells. Social media makes it easy for a kitchen supply company to advertise to people interested in cooking.
Attract customers through virality
Everybody loves a funny YouTube video. Viral videos are not just a source of laughs; they can also be a source of business. Companies like Redbull and GoPro dedicate a huge portion of their advertising to creating original content that can go viral on YouTube and blogs. A clever viral video can be one of the most cost effective ways to get in front of potential users. A viral content can cost a fraction of what it costs to advertise a product on television or in print.
Here is an example from GoPro:
Give credibility
Nobody wants to do business with a company that has a huge number of written complaints online. Conversely, people are inclined to give business to a firm that has many positive reviews. Websites like Yelp, Angie’s List and Tripadvisor make it easier than ever for customers to see the quality of a good or service for sale. Encouraging satisfied customers to leave positive reviews and promptly responding to negative feedback can help make your company look very professional.
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