Marketing automation is the latest buzz phrase garnering attention within the growth marketing sector. While ‘experts’ tout well-known tools like Buffer and Hootsuite on LinkedIn Publishing or Business2Community, savvy business owners are digging into up-and-coming marketing automation startups instead. If you want to join the savvy brand building crowd, following are five fresh growth management tools you can consider for your business.
StackLead offers in-depth insights on potential customers. Whether you want to analyze a sales lead’s social media network connections or you want to unearth their latest funding rounds, you can do so via StackLead. Features include automatic email updates, an API for developers, and Salesforce integrations too.
AdHusky offers a marketing automation platform for Facebook ads. Features include news feed targeting, advertisement analytics, and campaign tracking. If your social media marketing strategy includes Facebook, AdHusky is definitely worth investigating.
Send in Blue offers automated marketing tools for business messaging. Whether you contact potential customers via email or SMS messaging, Send in Blue can help you streamline the process. Features include drag-and-drop campaign creation tools, custom auto-responders, contact management tools, and analysis reporting.
AutoSend is like IFTTT (If This, Then That) for business owners with a web or mobile application. Create a series of rules for your marketing strategy and AutoSend connects with your users according to your directions. Features include automated push notifications, engagement analytics, and automatic transaction messaging.
Invoca offers marketing automation tools for sales calls. Invoca’s mobile-ready platform lets you analyze your business’ phone calls to track and qualify sales leads. Features include caller preference tracking, media channel conversion monitoring, and inbound call analytics.
These are just five of numerous fresh tools being developed by entrepreneurs within the marketing automation sector. Discovering these resources before your competitors just might be the secret ingredient your sales team needs. Will you be doing a deep dive into these tools to see which ones can be integrated into your business’ growth strategy?