Building brand awareness as a social media professional is not an easy gig. Not only are you competing against millions of other brands online, you also face the task of trying to connect with increasingly busy consumers. With multiple apps and social media tools vying for their attention, it can be tough for marketers to build long-lasting relationships with potential customers.
One way you can increase your odds of becoming a reliable brand messenger, is to build your reputation as a thought leader within the social media space. Using a variety of new Twitter tools and fresh resources helps you to not only get a jump on your marketing competition, but it also provides the perfect opportunity to share your new finds with your audience.
An excellent way to build your street cred as a social media thought leader is to monitor the in-development tools startup companies are building. By tracking upcoming resources, you get first crack at new product launches and you are able to introduce your followers to your new finds. If you want to build your reputation as a Twitter guru, following are 5 in-development Twitter tools you’ll want to keep on your radar.
Once publicly available, Tweet Pilot will help Twitter users discover relevant social media users by location or by who they already follow. Tweet Pilot’s powerful dashboard helps uncover new followers, those who don’t follow back, and breaks down Twitter statistics by day, week, and month. If you like the idea of being able to dig for relevant followers in multiple languages and on a country-by-country basis, you’ll definite want to sign up to become an early user of Tweet Pilot.
Currently in the private beta testing stage, When Active will help Twitter users to target their tweets at the right times and to the most appropriate users. Created by Mubashar Iqbal, When Active is accepting early access requests.
Peerly is developing a mobile app for Twitter that integrates video chatting, voice chatting, and offline messaging. In development for both Android and iOS, Peerly will even allow mobile users to engage in group video/voice chats.
If the idea of being able to dig for possible Twitter connections via an intelligent algorithm gets your social media juices flowing, signing up for early access to Project Pingback is a must. This handy resource will help social media marketing professionals hunt for potential customers based upon the tweets they post. The Project Pingback algorithm will do the digging for you and then send you data on relevant users you might want to follow.
Currently in development for both iOS and Android, Tung will combine podcast discovery and social listening. Discover what your tweeps on Twitter are listening to, listen to podcast clips, and comment on what you hear directly inside the Tung app. If you want to stay informed on rising stars in the podcast sector, signing up for early access to Tung is a must.
The above-listed tools are just a small sampling of the innovative social media projects entrepreneurs are working on. If you’re building a brand presence using Twitter tools, monitoring coming-soon startups is a terrific way to stay ahead of your competition. Will you be signing up for any of these services?