If your business is not already investing in digital marketing, then it is undoubtedly missing out on a great deal of potential revenue. While traditional methods of marketing still have a place, the world of mass media now revolves around the Internet more than ever before. Online marketing presents numerous opportunities, the most notable of which is the ability to reach out to a global audience and take advantage of an increasingly social platform for forging relationships with your potential customers.
1. Your Customers Can’t Find You
Almost everyone in the US now has regular access to the Web, and given the unprecedented rise in mobile Internet access in recent years, more consumers are tuning in than ever before. If your business can’t be found online, many people will simply have no idea that it even exists, even if your business is a local one just a few miles down the road. Online maps, social media profiles and the search engines themselves are just some of the platforms people use every day to find business venues, whether they’re shops, entertainment venues or just about anything else.
2. Your Competitors Are Doing It
Just about every successful company, from the smallest high-street venue to large global corporations, maintains an active presence online. Given the wider reach that the Internet provides, it shouldn’t come as any surprise that that’s exactly where your competitors are as well. If you want to thrive in an increasingly competitive local or global marketplace, you’re going to have to make sure your business can be found online. Establishing a consistently active presence online also gives you a significant competitive advantage in its own right as well as the opportunity to conduct some valuable competitive research.
3. You Can’t Accurately Measure Results
One of the biggest challenges businesses had to face before digital marketing came along is measuring results. After all, determining your return on investment from more traditional advertising methods such as ads in magazines or television commercials involves a great deal of educated guess work. Online marketing is very different, however, due to the enormous amount of analytical data it generates. With digital marketing, almost everything is measurable from awareness to sales to ROIs. Internet marketing allows you to track customer feedback, build up your brand image and measure success at every turn.
Digital marketing allows you to keep your customers informed and build meaningful relationships with them, increasing sales and improving your brand’s reputation and visibility in the process. As such, more and more companies are increasing their spending on online marketing every year, and you’ll need to do the same to have any hope of keeping up.