It seems that everyone owns a smartphone these days, whether it’s an iPhone, Android, or Blackberry. As a result, businesses are realizing that marketing in the mobile realm is the next logical step towards success. When marketing your business, it is important to consider how this new mobile medium will affect your company, and take advantage of emerging opportunities.
The mobile marketing trend is very common, and many companies are beginning to undergo the process of “going mobile.” However, if your company isn’t focusing on all of the components of the mobile trend, you may be losing customers in the mobile landscape. Here are three important tips to keep in mind when positioning your company to take advantage of the mobile trend.
1. Make your mobile site smartphone-friendly.
Many companies think that simply allowing smartphone users to access their website allows them to take advantage of the mobile trend. For websites, marketers have a term called the 8-second rule, which states that if your website doesn’t load in under 8 seconds, your visitor will lose interest and leave the site. For a mobile device, this loading time goal should still be in effect. Your mobile site should contain only the core content on each page of your site. Don’t clutter your mobile site with banners and unnecessary pictures, because these add little value and make the visitor wait longer to view your content.
Another important feature that your mobile site must have is auto-resizing of content. There’s nothing worse than loading a mobile site where the text extends about four times wider than the device screen. This forces the visitor to scroll multiple times to read each line of your content, and this is a very unpleasant way to read. Avoid this by allowing your mobile site to adjust content to fit various device screen sizes.
2. Make money with your mobile strategy.
Mobile transactions have skyrocketed over the past couple years, which means your company should have a way for customers to buy your product or service directly from their smartphone. This could be through your mobile website, or a downloadable app. The number of smartphone application downloads on both the Apple and Android app stores is staggering, so make sure your company is present when a potential customer looks up your industry on their phone’s app store.
3. Using Email Marketing? Make sure your customers can actually view your emails on their mobile device.
Many email marketing services give you the capability of designing your emails in html. However, if you decide to send out email newsletters with html graphics and formatting, be aware that the large percentage of professionals who open emails on their smartphones will not be able to view them. This notion is often overlooked, even by very large companies, and you should at the very least give the reader the option to view the email in a browser or as plain text, both of which can be viewed correctly on a smartphone.
Lastly, never forget about the customer. Going mobile can be a great marketing strategy, but only if you execute it in a way that adds value to your customers.
For more information and statistics regarding the mobile trend, check out mobithinking.com for in depth industry data.