Peek.com is a one-stop-shop for people looking to book vacation activities. The inspiration for the company came after the founder, Ruzwan Bashir, spent twenty hours planning and booking a trip to Istanbul. She did not like her experience because the information she needed to book a successful trip was spread over many sites on the internet. Bashir created Peek using Open Table’s model for reserving tables at restaurants and applying it to booking activities on vacation. Peek takes a percentage of the total cost of the experience. Here are some lessons that can be learned from peek and applied to other businesses.
One common problem with websites is that they are not easily navigable. Sites need to be presented in such a way as to make it easy to find what they are looking for. Peek helps address this issue by sorting information well on company’s site. Customers can look up activities by the 19 locations in which Peek offers activities. People can also look up activities under categories like: learn something, food and drink, outdoor adventure, under $50, live like a local and landmarks. It is important that any site be laid out so that each customer feels like the site is designed to help them.
Uses celebrity endorsements –
Peek uses celebrity endorsements to help raise the profile of the company. People like Wolfgang Puck, Tory Birch and DJ Steve Aoki tell the customers what they see as an ideal in the city the person is investigating. This is great for Peek because it gives the experience credibility and because it allows people to identify with celebrities. Peek is not just selling a specific activity it is selling a lifestyle. Peek naturally sells all of the activities that the celebrities endorse.
One of the reason that people use Peek is to reduce stress. People who are booking vacations do not know if the experience they are picking is good or if they are buying it from a reputable company. Peek curates experiences for customers. Peek employees and celebrities build set itineraries. Peek focuses on picking high end vendors so that customers will never have to worry about choosing a disreputable company preying on ignorant tourists. Peek’s ability to help people reduce stress makes it possible to have a full experience in a new destination.
Peek differentiates itself from other travel websites because it a one stop shop for activities. Most travel websites focus on providing a large selection of things to do and places to stay. Peek hopes that providing well curated itineraries will cut through the white noise on sites of the competition.