Any company owner knows that in order to have a successful business you must understand your customers. Social media platforms have played a major role in how entrepreneurs promote themselves online by assuring their brand’s visibility to people interested in their business. Recent social media trends suggest that paid adverts are the future of Social Media Platforms.
A large audience database is an opportunity for monetization
The main attractiveness of social platforms is that they are free to use. Therefore, with so many users having a social network profile, social platforms found a way to monetize themselves by introducing paid advertising. Facebook was the first to introduce paid ads in 2004, followed by YouTube, LinkedIn, Twitter, Tumblr, Pinterest, Instagram, and Google+.
Reaching a broad audience with free advertising is almost impossible
Facebook is usually businesses first choice when promoting their brand online. The ability to target precise audiences and the new acquisition of the Atlas platform, have given Facebook the opportunity to push paid advertising forward. The changes made to Facebook’s algorithm, give brands low, if not impossible, chances to reach large audiences using organic posts. Therefore, paid advertising becomes crucial for companies to get hold of their customers.
“Optimized for mobile” is the key phrase!
One of the top social media questions, business owners, seek an answer for, is what is the best way to reach and engage with their customers. With so many users accessing social media from their smartphones, paid mobile advertising has become one of the most powerful ways to attract customers. Instagram, for instance, is the main mobile app and social network which grew up to 23% in the last six months.
Special features for paying customers
As the organic marketing benefits will decline, social networks will be introducing new special features available only for paying clients. These changes will be made so that businesses will fully understand the paid side of social networks. Those who will choose to ignore this trend are likely to be taken over by their competitors.
Company blogs are an excellent way to achieve custom audiences
Social media platforms are all about driving selected audiences to your website, to convince them to buy your product, to subscribe to the newsletter or just to gain awareness for your brand. All these can be achieved by creating useful and original content for blog posts that are promoted on social networks.
In conclusion, is paid social the future for social media platforms? Considering what future social media trends reveal, we might say yes. If you want to be ahead of your competitors and reach large audiences then paid social media is the answer for your business.
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