What are some steps I can take to improve the Google rank of my website keywords?
Keyword density – Google seeks to provide useful search results for its users by evaluating how relevant a webpage is to each specific search. If a certain keyword or keyword phrase appears frequently then Google assumes that the page has information that pertains to the search. Increasing the density of the keyword or keyword phrase increases search rank.
Don’t try to trick Google – There is a fine line between increasing keyword density and “gaming” the system. Do not try to increase keyword density by creating a webpage that only has a certain keyword. Any short terms gains achieved by circumventing Google’s systems are not worth the risk of having your website blocked.
Increase backlinks – One of the ways Google evaluates the relevance of a website is by seeing how many other sites link into the page. These links are known as a “backlink”. Increasing the number of backlinks to your site will raise you search rank.
Why do so many e-commerce companies establish US businesses addresses?
There is an element of consumer and professional trust that comes with being a US company. Potential customers are often more inclined to deal with American companies because the US is seen as a place of leading innovation within a powerful economy. America also has an advanced body of civil law that makes customers feel confident that they will not be defrauded. In fact, most merchant service companies will not do business with companies that do not operate a business bank account established in the United States.