The Twitterverse sees roughly 400 million tweets shared on a daily basis among more than 200 million active users in the United States alone. Twitter is helping people get closer to the things they care about, from political topics to brands they cannot live without. As a business owner, social media is a powerful tool you can use to grow your business, and the best part is that Twitter offers an extremely affordable avenue for growth. So, how can you use Twitter to grow your business?
Monitor Your Name & Brand
Developing a social media presence on Twitter allows you to monitor the conversations taking place involving your company name and your brand. Whether you’re on Twitter or not, people will share their feelings about your company. You’ll never be able to control the conversation, but at least with a Twitter profile you can engage users who have had negative interactions and try to correct the issue. At the very least, you establish your company as a reliable business willing to ensure customer satisfaction.
Grow Your Network
If you operate a brick-and-mortar location without a social presence, you’re relying on walk-up business and traditional marketing outlets. Twitter allows you to branch out to a wider local and regional audience. You can grow your network of connections in your area, and even develop relationships with industry leaders in other parts of your state or country.
Balance Following, Attracting Followers, and Retweeting
Successfully growing your business through Twitter requires a delicate balancing act. You want to attract followers to your profile by offering insight information, links to relevant content, and an active voice for your brand. However, you should also be following vendors, clients, customers, and other authoritative voices in your industry. Additionally, retweeting is a good way to attract attention to your profile, especially when posing a question that starts a larger conversation. With that said, you don’t want to be constantly promoting someone`s else content with retweets. At that point you are just marketing another business or brand using your profile.
Provide Fresh, Relevant Content
Your Twitter profile is a great outlet for sharing links to fresh, relevant content on your website or blog. You can start a conversation on Twitter by sharing information, generate traffic for your site, and raise awareness of your brand. The key is providing consumers with information they want, not information you deem the most important.
Twitter provides a full suite of tools for you to use to help manage your brand online. If you aren’t actively tweeting, you might as well shutdown your profile. Automated tweets allow you to send out tweets even when you’re busy, to keep the conversation around your brand active and maintaining strong brand awareness.
Social media platforms like Twitter have great potential for business growth. The key is using it properly to spread awareness of your brand, engage directly with consumers, and expand your consumer base beyond your local geographical boundaries.