One of the primary goals of new and growing businesses is to raise brand awareness, and with a built-in audience of over two-billion people, the world of social media presents the perfect platform to achieve it. In an increasingly competitive global marketplace, businesses succeed by adopting the various forms of digital marketing to stand out and increase their visibility. As the digital age continues to evolve, businesses can now enjoy the same or even greater exposure than those relying on expensive methods such as publishing ads on TV, radio and printed media.
Social media marketing is affordable and flexible, particularly in the case of small and medium businesses. In fact, a great deal of social marketing is free: it does not cost anything to set up your social media pages and start sharing and posting content. However, all of the mainstream social networks now offer a wide range of paid advertising platforms, but by offering flexible budgets and goal-driven marketing strategies, it has never been easier for businesses to widen their reach to a national or even global marketplace.
Even the few companies that are still not using social media likely still have a presence on the world’s leading social networks. Every day sees countless millions of posts on Facebook, Twitter and other platforms by users sharing everything from product reviews to discount coupons and more. It is a truly global environment offering the potential for your customers and potential customers to become loyal ambassadors to your brand.
The Importance of Sharing
Social media is all about sharing online content and participating in conversations. By establishing a strong presence on the right channels for your industry and its audience, you’ll be able to increase your reach and influence even further. For example, if someone enjoys reading an article or viewing a video or picture slideshow, social sharing buttons allow them to share it on their own profiles at the click of a button. As such, social media and content marketing work together to raise brand awareness.
At the same time, businesses can use social media to share and promote their own content as well as that of others in what has become the most important collaborative forum in the world. They can post regular news updates on Twitter, share relevant content with their target audiences on Facebook and much more.
All of the social media giants offer a wide range of paid advertising features for which businesses can specify daily budgets. For example, Facebook allows you build a paid marketing campaign with the goal of increasing brand awareness by raising your profile, promoting your posts and more. Likewise, Twitter allows businesses to promote their Tweets and profiles to reach out to a wider audience.