Category: E-Commerce

Facebook gives you total control over how much you spend on your ad campaign by allowing you to set a daily or lifetime budget. When your ads or sponsored stories are run, you can decide to pay either by clicks or impressions. Which is best for your business?

Questions to Ask … Read More

Mobile phones are the new frontier of the internet.  In a world where mobile devices, which are essentially small handheld computers, outnumber persons,  many business people wonder how to best optimize the new platform for their business. One of the first questions that many entrepreneurs ask is if it makes … Read More

By incorporating your company offshore you help increase your company’s profitability by reducing its tax burden! That is just one of many reasons 50% of the world’s Fortune 500 companies are based in Delaware where they take advantage of  some very specific tax and privacy laws. See all the benefits of … Read More

What is the minimum capital requirement for starting a company in the USA?
It is possible to register a corporation in any state and also the District of Columbia. Regardless of jurisdiction, each corporation only needs one shareholder and one director. No state has minimum capital requirements for starting a corporation. … Read More

Remarketing
Remarketing is the process whereby advertisers target consumers who have already seen their ads or other materials related to selling their products
Google’s remarketing lets advertisers display ads to users who have already visited certain pages of an advertisers website.  This tool makes sure that ads are placed in front of … Read More

 
Two of the biggest sites for online advertisers are Google and Facebook.  Both may offer tremendous value to advertisers, but each service’s utility depends on how it is used.  This two part article will point out the strengths and weaknesses of each advertising venue in the specific areas of branding … Read More

I am launching an e-commerce business and want to know how I can receive payment from my clients, who will mostly be in the US. What should I do?
You will need a merchant service account. This will give you the ability to accept payment from your clients online. There are … Read More

E-commerce is the number one area for business start ups. It has huge potential.

However, many errors can transform your e-commerce business into a nightmare.

Here is a list of 5 common mistakes to avoid when you are starting off.

1. Don’t fall in love with the mechanics of your website and lose … Read More

Despite the economic recession, evidence suggests that online businesses can still flourish: Forrester Research forecasts that e-commerce sales in the US will continue a steady climb of 10% annual growth during 2014.
It looks to be a perfect time to switch to dot-com (or dot-org, or dot-whatever); however this can be … Read More

Group Similar AdWords/Run Multiple Campaigns
One important trick to running an effective AdWords campaign is to group similar keywords into the same advertising campaign. Running multiple, simultaneous ad campaigns allows users to run more targeted advertising.
If ABC Home Improvement has a general home improvement ad, then using corded drills as its … Read More