Category: Marketing

Any company owner knows that in order to have a successful business you must understand your customers. Social media platforms have played a major role in how entrepreneurs promote themselves online by assuring their brand’s visibility to people interested in their business. Recent social media trends suggest that paid adverts … Read More

Being an entrepreneur or a small business owner can be intimidating when it comes to marketing. You don’t have the budget to get billboards, TV commercials or magazine ads. Thankfully, those methods of mass marketing aren’t the only way to get new customers anymore. Here are a few simple ways … Read More

Native advertising is blurring the line between content and advertising in the 21st Century
Native advertising is content paid for by advertisers which is made to look like original content from a website or news outlet.  The use of this type of media comes with the rise of online news and … Read More

We’re sure you’ve heard of the “CelebGate” scandal that happened over this past Labor Day weekend, wherein several A-list celebrities had their iCloud accounts hacked into which resulted in their private, mostly provocative, media being leaked onto the internet for the world to see.

It may have seemed like a distant, … Read More

Every four years the World Cup fever consumes the planet. Everyone knows that soccer is big business.  Global corporations make huge profits. What is less known is that smaller businesses can profit as well. The story of the beer industry in Brazil is an example of how businesses large and … Read More

Ten words that have different meanings in the UK and U.S

George Bernard Shaw famously quoted, ‘England and America are two countries separated by the same language’. Although they share the English language, there are various differences in spelling, grammar and meaning between the two countries. Breaching the business gap between … Read More

About 50% of all advertising works.
Now you can learn which half !
Advertising is great…if you know which of your ads is working. One difficult thing about advertising is that if you do multiple ads it hard to attribute results to a specific campaign effort.  Conversion tracking helps to take some … Read More

Nowadays every grandmother knows that just about any company would be well served to use Facebook, Twitter, or Pinterest. Unfortunately it seems like many companies leave their social media accounts as an afterthought to be managed by one of their grandparents. If managed correctly, a social media campaign can help … Read More

So, what’s the difference between Copywriting and Content Marketing?
Even though it may just seem like semantics, Content and Copy are two different beasts.
Whilst the main purpose of Copy is to persuade someone to take a specific action and is built for conversion; Content exists to create trust, familiarity, a voice … Read More

Phil Knight, the founder of Nike, is a pioneer in the world of athletic shoes. In 1964 when he and Bill Bowerman founded the company, Knight took  a product which had been viewed as an optional accessory and turned it into a necessity that everybody owns today. He is a … Read More