Category: Social Media

What does your business do?
We are a yoga and Pilates studio. We offer all levels. I wanted to create of diverse community of practitioners of yoga and Pilates.

When and how did you start the studio?
I come out of movement therapy, both in terms of my education as well as 15 … Read More

Click here to read part 1. of this article

Pay When People Click Your Ad: Pay-Per-Click
Many E-commerce entrepreneurs want more control over their advertising campaigns, and see PPC compensation as a lower risk method, especially with a tight budget.

How Does PPC Work?
With PPC advertising, you only pay when somebody  clicks on … Read More

Facebook gives you total control over how much you spend on your ad campaign by allowing you to set a daily or lifetime budget. When your ads or sponsored stories are run, you can decide to pay either by clicks or impressions. Which is best for your business?

Questions to Ask … Read More

 
Two of the biggest sites for online advertisers are Google and Facebook.  Both may offer tremendous value to advertisers, but each service’s utility depends on how it is used.  This two part article will point out the strengths and weaknesses of each advertising venue in the specific areas of branding … Read More

Choosing the right social media elements is critical to your company’s social success.

Quantify your brand experience by using the Net Promoter Score.

Where should your company begin in Social Media?